You spent two to three weeks trying to make AI statics work in Claude and Antigravity and couldn't get anything decent out. The pieces are there. What's missing is the cookbook — the markdown files, the agent loops, the QC patterns my team uses to ship 14 statics a week per client. This is a 3-month engagement to install it inside your agency.
From our call on April 24. Media Made Simple is brand-forward, performance-driven, already running paid social and Google for DTC brands doing $100k+/mo. The thing in the way is the AI creative pipeline. Two pieces of the call this proposal is built around:
"I gave it a proper go. Tried to sprint two to three weeks trying to make that work within Claude and Antigravity. I couldn't get anything decent. I have no visibility on what everyone else is doing — what's the best way? How much time does that take? What's the stack?"
The work isn't the prompt. It's the cookbook around it: brand bible, spec cards, asset-type templates, scoring agents, QC loops, change logs. That's what gets installed.
"We don't want to fire the creative strategist — that's my wife. We want to make her job faster. Smaller clients, smaller budgets. We need leverage. Speed and simplicity. Get the ball rolling rather than building from total scratch."
The system is calibrated for exactly that: a strategist with taste in front, a markdown-file production line behind. Volume goes up without headcount going up.
One perfect ad doesn't move the needle. 14 unique statics a week, with the right spread of personas, angles, and formats, does. Andromeda needs the variance. The system was built around feeding it.
At Selfmade, the AI statics now outperform what our editors ship. Not by a little.
You're already savvy with Claude Code, GitHub, building apps. A course wastes that. The work is in the markdown files, the asset-type templates, the agent loops — and getting them tuned to your way of working without re-litigating every decision.
This engagement skips the teaching and goes straight to building it with you.
Every Media Made Simple client you onboard gets the same brand bible flow, the same ad-tagging pipeline, the same QC pattern. Each one teaches the system something the next client benefits from.
One install. Then it pays you back every time you sign a new DTC account.
Three tranches. Foundation lands first because nothing downstream works without it. Production and Optimization layer on as the system starts shipping.
Higher cadence in the build month. Lower cadence after, when the system is running and just needs nudging. This is the shape we discussed on the call — month sprint of weekly calls, then a monthly touch-base with Slack updates as I figure new things out.
Heavier in month 1 because that's where the build happens. Lower after because the system runs itself with light calibration once it's in. 3-month minimum committed up front. No long-term lock-in beyond it.
So nobody's surprised in month 2. If any of these become important, we scope them separately.
The sprint pace. Each item below is what's true at the end of that week.
SOW countersigned, first invoice paid. Slack channel created. Kickoff call scheduled inside 48 hours.
Meta API access + Adlib access provisioned. Brand bible and spec cards drafted from your first MMS test client's site. Repo skeleton committed.
Tagging pipeline, gap analysis, and historical winner analysis live in your repo. First gap-analysis dashboard for the MMS test client lands in Slack.
Brief-generation agents, prompt converter, and fal.ai static generation all running. First test briefs go through the 10-agent scoring loop.
14 statics generated, QC'd, and delivered to your first Media Made Simple client. Sprint cadence ends. We move to bi-weekly + Slack for months 2–3.
QC agent loop, human-feedback markdown updater, and per-client brand-voice agent installed. Kit drops as I ship new asset types and model integrations. Month 3 closes with a "running it without me" checklist.
If this is a go, I send the SOW + Stripe link inside 24 hours. Kickoff call scheduled inside 48. First AI statics in your client's account inside 30 days.
